Collaborating with the founder of 6th Floor Beauty and the Team at Beyond we were able to strategise, design and deliver branding and packaging that was truly differentiated and perfectly fitted the zeitgeist.

Developing the brand identity, art direction, point of sale and packaging, which utilised innovation by replacing vacuum formed parts with recyclable card.

Identifying a gap in Primark’s range, we were able to create a collection that both fitted with their target audience and also offered genuine innovation in a super crowded field. Featuring vegan lash, brow and nail formulas.