
@KSS
Club Wembley
Task Summary
Branding for Club Wembley’s highest Hospitality offers, 120 and Bobby Moore Lounge. Plus wayfinding throughout the concourses.
Brand Development
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Print Communications
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Wayfinding & Icon Design
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Brand Development - Print Communications - Wayfinding & Icon Design -

120 Club
One Twenty is a bespoke club tailored for 120 members’ only, delivering a new benchmark in football hospitality. Consisting of a visually stimulating lounge, welcoming bar and intimate dinning areas this really is not only Wembley’s highest hospitality offer, but footballs.
My role as graphic designer was to complement and transcend the spaces premium interior values, along with Club Wembley’s new brand identity, throughout all the clubs collateral.
We wanted to push the visual identity of the brand through every possible touch point whilst still keeping the lounges integrity. Everything from the wayfinding , umbrellas for the guests, menus, coasters, lanyards, all the way down to the chocolate flakes in the guests coffee was considered.
Branded gold, pearl, teal & marble colour tones complimented the array of colours already within the space and really helped to tie it all together.

Bobby Moore
As with all of the Club Wembley membership tiers, the logo for Bobby Moore was constructed using the DNA as an underlying grid. The ‘6’ icon is intended to draw connotations to the numbered shirt that the England 1966 World Cup winning captain, Bobby Moore, wore.
Within a refined lounge at the heart of Wembley Stadium. We developed a brand and space that celebrating everything about the iconic player.


