@Hue & Cry
Jan Luyken
Task Summary
Brand identity and website for the Jan Luyken, Amsterdam - following the hotels new brand position.
Brand Identity
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Website
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Interior Comunicaitons
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Social Media
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Brand Identity - Website - Interior Comunicaitons - Social Media -
The new brand creates an environment and visual language that’s effortlessly adaptable and plays with the inherent elegance of simplicity.
The Jan Luyken Hotel, Amsterdam was undergoing a complete rebrand and strategy shift in offer. I was tasked with creating a new brand identity and website that reflected the new hotels brand position. I did this by using a visual grid system to emphasise the flex of the hospitality provided, as well as designing understated brand collateral and creative homely touch points within the hotel. I worked with a local developer team to relaunch the website reflecting these same values, as well as giving art direction to their in-house photography and social media.
How do we make a hotel feel like home?
Focusing on the freedom and flexibility we offer our guests to do things their way,
We bring to life our home from home concept with a set of tactile and sensorial assets that encourage our guests to feel truly comfortable to use our space how they want.
Continuing to create creating an environment and visual language that’s effortlessly adaptable and plays with the inherent elegance of simplicity, whilst adding little moments of surprise and delight in their stay.
