@KSS
Liverpool FC
Task Summary
Environmental graphics and wayfinding signage for Liverpool Football Club’s new stadium and training ground.
Branding
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Environmental Graphics
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Wayfinding
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Branding - Environmental Graphics - Wayfinding -
Anfield Mainstand
The expansion of Liverpool FC’s Anfield stadium has increased the stadium capacity 54,000. The premier Main Stand is now one the largest single stands in the country, with a full range of facilities for general admission and premium seat hospitality.
Both the exterior and interior design reflects the owners’ request to maintain the traditional architectureal style, capture the unique spirit of the venue using club and historic references and reinforce the intense Anfield spectator experience.
Working in the wider interior and graphics team, we developed a communication strategy that engages colour, scale, sound, touch and light to ensure a coherent user experience from start to finish.
Interweaving the brand through the building and with personalised way-finding.
Mellwood Training Ground
The team also created large scale environmental info graphics in the corridorsto not only educate the players of the clubs history, but also motivating them to achieve or to inspire the youth teams.
This focus of continuity for the players was embraced by designing identical locker rooms for the training ground and the stadium. Each locker is personalised using removable name tag header, display shirt and signature graphic. The red tones used are intentionally deeper and richer then the Liverpool brand red in order to give the players shirt graphics more impact. A halo light wash to the perimeter of the timber ceiling and lighting highlights the front of each individual locker module.
We also designed a feature wall with motivational wall statement along the players journey out to the pitches, with hand painted effect text on to existing blockwork also above the lockers.
