@Beyond
Salon System
Task Summary
Art Direction for 2020 campaign, social media and packaging.
Art Direction
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Content Creation
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Packaging
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Social Media
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Campaign
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Brand Guidelines
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Art Direction - Content Creation - Packaging - Social Media - Campaign - Brand Guidelines -
Salon System are brand leaders and experts in professional beauty. They create award-winning lash & brow, nail and wax products .
Whilst at Beyond I worked in partnership with this market leading professional beauty brand to grow and maintain its full range of beauty products and deliver fresh ideas to keep ahead in a deeply competitive market. We developed the brand across all customer touch points including packaging, photography, social and video content on an ongoing basis. Allowing Salon System to consistently outperform in the professional beauty market and helping to maintain a competitive advantage. This Case studie shows a range of work and focuses on the art direction for Salon System’s 2020 Campaign’s.
Instagram rebrand & content creation with guidelines
Salon System is one of the market leading professional beauty brands. However, they were failing to take advantage of their instagram account and really engage with their audience. Their posts were dull and often off brand, sending the wrong messages to their followers.
I showed them that by spending time targeting their audience and producing interesting, engaging, branded content they can put themselves in a better position to grow and maintain their followers and ultimately drive sales.
By creating monthly scheduled posts and delivering fresh ideas they were able to take advantage of the platform and keep ahead in a deeply competitive market.
Packaging
Simple colour coded packaging for on-trade. Art-worked and set to print
