@Daziel & Pow

Vision Industry

Task Summary

Brand identity and collateral for a new Dubai-based optical business, Vision Industry.

Brand Identity

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Print Communications

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Packaging

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Social Media

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Brand Identity - Print Communications - Packaging - Social Media -

A new brand which sees a world where looking good and seeing well come together with passion and precision.

Building from the vision and experience principle of ‘Sight made simple, enjoyable and personal for all.’ We created the new brand identity and all the supporting brand assets and communications across its logo mark, Iconography, Print, Packaging, Online and Social Media, and Product Storytelling.

The logomark is solid and industrial, whilst being minimal to suit a variety of settings. A clean & contemporary visual language was supported by a flexible brand pattern inspired by how the eye perceives light.

The brand launched with a flagship experience in Mall of the Emirates – Dubai, in spring 2023. https://www.youtube.com/watch?v=sDujmL8i3oU